Content:
A marketing funnel is a visual model that maps a customer’s journey from awareness to purchase. It’s usually divided into three main stages:
- Top of Funnel (Awareness)
Attract people with blog posts, social media, or ads. - Middle of Funnel (Consideration)
Provide valuable content like guides, webinars, or case studies to build trust. - Bottom of Funnel (Decision)
Offer free trials, consultations, or discounts to convert them into customers.
Understanding this helps you create targeted content and guide people toward buying from you.
