Content:
Email marketing is powerful—but only when done right. Watch out for these seven common mistakes:

1. Sending emails without segmentation
2. Overloading with text and no visuals
3. Ignoring mobile responsiveness
4. Not A/B testing subject lines
5. Skipping a clear call-to-action
6. Using generic greetings
7. Sending too frequently—or not enough

Fix these and watch your open rates and conversions improve significantly.